Love- Ralston Valley Volunteer Fire Department Case Study

Love- Ralston Valley Volunteer Fire Department - Case Study exercisee promotion objectives the Rick Wyatt should include in the merchandising plan and (2) to determine the promotional methods that should be designed and drilld to achieve those objectives.The promotion objectives that should be included in Rick Wyatts marketing plan are as follows (1) to enhance public awareness for the recruitment of committed firefighter volunteers (2) to force out the community of the mission, vision and goals of the RVVFD and (2) to use effective promotional and advertising mediums to ensure that an increase in the add up of committed volunteers to as much as 20% per annum would be reached.the need to recruit new volunteers could be attained through effective use of promotional methods. Rick Wyatt, as a marketing ground level major, is fully aware that the use of contemporary mediums, like social networking sites, is a potentially effective promotional avenue. As indicated, committed volunteer s are necessitate to be recruited within the age range of 20 to 40. To tiptoe this age group, social networking sites are most appropriate such as using Facebook and Twitter accounts. RVVFD should therefore design an official website where their mission, vision and goals are identified as well as the plans for recruitment. All needed qualifications could be relayed such as preferred age ranges, physical fitness, genuine interest and commitment, and the benefits of camaraderie and boastful back to society. Local newspapers and radio programs could also advertise the need for new volunteers who meet the identified criteria. The use of flyers, posters and spreading the word through current volunteers employment affiliations could be potential sources of new recruits. Finally, by retentivity a scheduled fund-raising event, Wyatt could use this event to announce that RVVFD is recruiting more committed members and that the ideals and vision of the organization could be effectively an nounced and